Google was just a search engine until they opened an office in next door Venice Beach and Santa Monica became “Silicon Beach”. Google became a place I’d like to work. Some sort of a Valhalla where great developer warriors went. The biggest thrill was when I got to park my metallic green bike with the pastel Google bikes. I wanted to stay out side and just look at my bike. I still locked it before walking around the front past the Claus Oldenburg two-story binoculars and pressing the intercom to speak with the door guard not more than 10 feet away. A xeroxed and hand colored letter sized page that looked like it could have been advertising a garage sale was the only indication that this might be the entrance to Google. After a brief negotiation I was buzzed in and directed to find my pre-printed name tag, then bade to ware it at all times. The badge clips where color matched to the Google logo. We were escorted past the guard through a tunnel with hundreds of the Google Doodles on the side. Here was the celebration of wonder I had come to witness. I had entered the Google. Cafeteria to our left. Because we were walking with Lee Shartzer who traveled in a wheel chair, we where taken the long way round to accommodating ada ramps. I hope Lee did it on purpose, because he seemed to get a lot of speed and skid up on two wheels as he rounded the tight corner at the bottom. He was smiling. We walked past my bike locked up with her new pastel friends, before turning right and to the conference room.
The speakers this month, Peter Olpe and Edward Arenberg had won an Android TV hackathon at USC, “a long time ago in February” Matt Kaufman, the group’s leader told the crowd of about 35 Android developers. Their challenge had been to develop an app for Android TV. “We sat thought a two hour orientation lecture and then had six hours to get an idea and code it up till it worked. “Eight hours for a 5 minuet presentation”, Edward said. The attentive Android developers did their best to ignore the presenter’s black tee with the white Apple logo. Peter, the coder of the pair explained the virtues of the Lean-Back Library, so named because you lean back in your couch as you thumb through screens. The Library, developed by the good folks at Google to enable rapid development of ideas and formats is available on line. (go ahead, Google it). The pair came up with the idea of a QVC style video app. Because Peter was doing all the coding, his partner and Apple tee wharer Ed had time to go around and shoot video contnet (presumably on his iPhone). As if brought in from central casting, a girl scout was out back selling cookies. She delivered a brilliant sales pitch. Too bad there was no audio at the final present. The point of the hackathon was to show off the Android TV and how little content had been developed. So get to work!
Matt Kaufman, the organizer of the monthly event showed us the web site www.udacity.com and demonstrted the free 10 week courses on Android Dev. You can pay if you are such a sissy that you need someone to talk you through it (my editorializing). The web site also featured “Nanodegrees” and courses that can be taken for credit toward a Google issued certificate. Matt finished by explaining the complex point system he developed that would qualify attendees for prizes at the end of the year. 1 point for attending. 10 points for giving a presentation. I have one point.
Google Development Group LA is awesome unless you’ve got an iPhone. Nearly everyone at the meet-up had an android enabled devise. In all, it would have been better if I’d won the tablet.
Our mothers kissed us good-by and tucked a sack lunch into our backpacks and sent us off to Mobile Camp LA at WeWork Hollywood, January 31, 2015. We were greeted at the door by a gauntlet of sponsors including T-Mobile , Appery.io and Zukini Mobile. In the demonstration of virtual reality I was asked to sit in a chair as I placed the virtual reality goggles on my head. The contraption featured a Samsung Gallaxy positioned about 2 inches from my eyes. The contraption was switched on and I was virtually seated in the center of an empty movie theater. I turned my head to look behind and saw more empty seats. At least I wouldn’t be bothered by talkers. The Titles began to roll on the screen as the demonstrator switched my environment to a lunar surface with rocks. I wondered if he had a room with cartoon monsters. Monsters make for a great audience. The ones that don’t live in swamps anyway.
Plied with stickers and key chains we made our way into camp wework. There was a full day of speakers lined up for this “open source” event with two speaker tracks.
Ron Evans told us The robot “evolution” is here and his company has created a number of frameworks to control them. Chief among them is Commander.io, a mobile app to control robots and connected devices. You can think of it like a “Universal remote control for the Internet of Things”. Developed using PhoneGap and Ionic Framework, it is open source software. It can communicate with any device that supports the Common Protocol for Programming Physical I/O. Cylon.js, Gobot.io and Artoo.io; all frameworks that implement an compatible API’s. His live robotic demo included a round pill shaped thing that spun around (out of view of the audience). What made it interesting was the small amount of Commander.io code he wrote to accomplish this daring feat. @deadprogram
Justin Woo is a Developer Evangelist at PayPal in Seattle. He talked about what not to do when coding a credit card form and what merchants should not do when trying to make a customer buy more stuff. He demonstrated with his e-commerce site that sold the opportunity to walk or pet his dog. Petting $75. 20 minuet walk $120. He assured us it was a really nice dog. His humor got us to laugh about a potentially dry subject. He went through customer time wasters on credit card purchase forms and showed us how to improve them. Many of the tips involved jQuery form verifiers. My favorite was the simple way of using the correct Virtual keyboard by coding <input type=”email”>. This presents the keyboard that makes it easy to enter your email. Simple. Review all of the keyboard types at www.mobileinputtypes.com. I used the code on www.chocolatefortunes.com on the check out page and they work great! Buy a football sized chocolate dipped fortune cookie on your cell phone to see it in action. My sister loved her’s at her birthday party. Although the custom message was probably too risque for grandma. @jzwoo
I missed the phonegap session in favor of Karim Varela presentation: “14 Tips for Starting a Mobile App Business (and not sucking)” His tech credits include Tinder and Coffee Meets Bagel where he was a Software Architect, you could say he did the back end at Tinder at lest for Android. He told the story of one of his early web businesses, a liquor and mixed drink delivery service in Seattle. The law shook their finger at him for selling to inebriated people late at night. Fortunately they didn’t throw the book at him.
Here are as many of the 14 as I could capture in my notes:
- Don’t suck.
- Make your idea matter.
- Have a Business Plan; He recommended, when interviewing, you ask the start-up “what is your path to profits”. Include this in your decision to work there.
- Don’t out-source your core competency. If you are getting your tech done overseas, you are not a tech company and everything is taking longer than it should.
- Build a team. a) don’t do it alone. b) hire passion c) hire doers.
- Make design matter.
- All-in and passion: founders need to be totally committed.
- (oops missed this one)
- Roll out slowly.
- Customer Service still matters.
- Measure Everything. • cutover service (survey monkey, google forms • landing page (when developing an app, have a page people can visit on the web) • have (Google) Analytics installed and study them.
I am looking forward to next year. I am told the lake will have alligators.
Organizer John Battelle, thinks of this two-day event to be part art opening, part music festival — like a field trip in a city. Battelle had been organizing “industry events” for lots of years, until one day he just got tired of the rent-a-banquet-room-listen-to-speakers treadmill. He enjoyed the moments between stages at music festivals like Coachella or Lollapalooza and wanted to find a way to get that dynamic operating in the start-up movement. In 2014 New Co. events have popped up in Silicon Valley, Amsterdam, New York, the United Kingdom, Detroit, Boulder Colorado and San Francisco. Los Angeles is his eighth.
The first night of the event, was held at the offices of CBRE‘s Downtown Los Angeles Commercial Real Estate offices. Jason Nazar, Founder Docstoc and Start-Ups Uncensored sponsored my VIP tickets to this brilliant event and “Fireside Chat” between John Battelle and Ze Frank, President of Buzz Feed Motion Pictures.
Ze broke down the meaning of morality and why dancing babies go viral. He instructed us, “to better understand post structuralism, put down your C++ manual and pick up Marcel Duchamp, Susan Sontag and Roland Barthes”. Frank also talked about how we tend to “characterize events” (like watching a movie or traveling in Italy) “is different from your actual experience” and “social media is a place to talk about that experience”. Continue reading