Instagram for Business

Presenter Shannon Drake, a.k.a. @shantastical, talked about her experience using instagram to promote client work. After showing the basics of lighting and filters she moved on to the questions central to social media: “How is my company’s presence on Instagram improving my brand?” What information am I presenting about the company?” “Do I have a call to action?” “What is my tone?” “Am I approachable vs aspirational?”

Drake talked about building audience through the use of commonly used hash tags. She recommended developing your own industry specific list of tags and not to use more than 3 tags in the description. The sky is the limit on comments however…

Shannon is an enthusiastic presenter who knows social media. She presented at General Assembly in Santa Monica.