In a room usually crowded with coders and feverish start-up crews, dogvaca.com took over General Assemble’s main hall with wagging tails and conversation. The Puppy Adoption Pen got lots of play and maybe a few people became pet sitters at this sure to be repeated event.
Next time I’ll get dogs’ names and maybe a few people. (Comment or tweet me with the dog’s and your name)
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Organizer John Battelle, thinks of this two-day event to be part art opening, part music festival — like a field trip in a city. Battelle had been organizing “industry events” for lots of years, until one day he just got tired of the rent-a-banquet-room-listen-to-speakers treadmill. He enjoyed the moments between stages at music festivals like Coachella or Lollapalooza and wanted to find a way to get that dynamic operating in the start-up movement. In 2014 New Co. events have popped up in Silicon Valley, Amsterdam, New York, the United Kingdom, Detroit, Boulder Colorado and San Francisco. Los Angeles is his eighth.
The first night of the event, was held at the offices of CBRE‘s Downtown Los Angeles Commercial Real Estate offices. Jason Nazar, Founder Docstoc and Start-Ups Uncensored sponsored my VIP tickets to this brilliant event and “Fireside Chat” between John Battelle and Ze Frank, President of Buzz Feed Motion Pictures.
Ze broke down the meaning of morality and why dancing babies go viral. He instructed us, “to better understand post structuralism, put down your C++ manual and pick up Marcel Duchamp, Susan Sontag and Roland Barthes”. Frank also talked about how we tend to “characterize events” (like watching a movie or traveling in Italy) “is different from your actual experience” and “social media is a place to talk about that experience”. Continue reading
Presenter Shannon Drake, a.k.a. @shantastical, talked about her experience using instagram to promote client work. After showing the basics of lighting and filters she moved on to the questions central to social media: “How is my company’s presence on Instagram improving my brand?” What information am I presenting about the company?” “Do I have a call to action?” “What is my tone?” “Am I approachable vs aspirational?”
Drake talked about building audience through the use of commonly used hash tags. She recommended developing your own industry specific list of tags and not to use more than 3 tags in the description. The sky is the limit on comments however…
Shannon is an enthusiastic presenter who knows social media. She presented at General Assembly in Santa Monica.